This course equips professionals with the practical skills to transform complex data into compelling, interactive visual stories using Tableau. Participants will learn how to design impactful dashboards, choose the right charts, and apply storytelling techniques that drive data-informed decisions. The course emphasizes real-world applications, helping users move beyond basic reporting to create visual narratives that engage stakeholders and influence strategy.
Duration
10 Days
Who Should Attend
Data Analysts and Business Intelligence Professionals
Marketing and Financial Analysts
Project and Operations Managers
Policy and Planning Officers
Professionals seeking to improve "data storytelling" skills
Anyone aiming to turn data into actionable insights using Tableau
Course Level: Beginner to Intermediate
Learning Objectives
By the end of this course, participants will be able to:
Build interactive dashboards using Tableau
Apply data storytelling frameworks to enhance communication
Select appropriate visualizations to match business questions
Connect, clean, and shape data for analysis
Deliver impactful presentations using live Tableau dashboards
Course Outline
Module 1: Introduction to Tableau and Data Visualization
Tableau interface and workflow fundamentals
The principles of effective data visualization
Connecting to different data sources
Creating your first Tableau dashboard
Module 2: Data Preparation and Cleaning
Data types and structures in Tableau
Using Tableau Prep for cleaning and shaping data
Handling missing values, nulls, and outliers
Combining data from multiple sources
Module 3: Chart Types and Best Practices
Choosing the right visualization for your data
Building bar, line, pie, and area charts
Dual-axis and combination charts
Avoiding misleading visuals and clutter
Module 4: Calculations and Parameters
Basic and advanced calculated fields
Table calculations and logic
Using parameters for user interactivity
Filtering, sorting, and grouping data dynamically
Module 5: Dashboard Design and Interactivity
Principles of intuitive dashboard layout
Using actions: filters, highlights, and URL links
Designing for desktop vs. mobile
Incorporating KPI indicators and metrics
Module 6: Storytelling with Data
Narrative structures for data presentations
"The Big Idea" framework for executive storytelling
Annotating visualizations to tell a story
Real-world examples of effective data storytelling
Module 7: Advanced Visual Analytics
Forecasting and trend lines
Clustering and segmentation
Geo-mapping and spatial analytics
Building dynamic dashboards with user inputs
Module 8: Performance Optimization and Data Governance
Improving dashboard load time and usability
Best practices in data security and access control
Managing workbooks and project files efficiently
Version control and team collaboration
Module 9: Publishing and Sharing Dashboards
Tableau Server vs. Tableau Public vs. Tableau Cloud
Exporting and embedding dashboards
Creating presentations with live dashboards
Receiving feedback and making improvements
Module 10: Capstone Project and Presentation
Developing a complete dashboard from raw data
Applying storytelling techniques for impact
Peer review and feedback
Final presentation to simulated stakeholders
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