Predictive Analytics for Sales Growth and Market Insights Verified listing

Objectives

Understand the fundamentals of predictive analytics and its applications in sales and marketing.
Develop skills to analyze historical data for forecasting sales growth.
Learn techniques for identifying market trends and customer behavior patterns.
Implement predictive models to drive business decisions and optimize sales strategies.
Content

Introduction to Predictive Analytics

Overview of predictive analytics and its role in business
Key concepts in data analysis and forecasting
Types of predictive models and their applications
Tools and software for predictive analytics
Analyzing Historical Data for Sales Forecasting

Collecting and preparing data for analysis
Identifying relevant sales metrics and KPIs
Time series analysis and trend identification
Techniques for building accurate sales forecasts
Market Segmentation and Customer Behavior Insights

Segmenting markets based on data-driven insights
Predicting customer needs and behavior patterns
Analyzing purchasing trends and customer lifetime value
Personalization strategies for targeted marketing
Implementing Predictive Models for Sales Optimization

Building predictive models for sales strategies
Integrating predictive analytics with CRM systems
Measuring the success of predictive models
Continuous improvement and refinement of models based on results