Online Advertising: Google Ads, Facebook Ads Verified listing

Objectives

Gain an understanding of the fundamentals of online advertising.
Learn how to create and manage Google Ads and Facebook Ads campaigns.
Explore targeting, bidding strategies, and ad optimization techniques.
Develop skills to measure and analyze the performance of online ads.
Content

Introduction to Online Advertising

Overview of online advertising platforms
Benefits and challenges of online advertising
Key differences between Google Ads and Facebook Ads
Understanding advertising objectives and goals
Google Ads: Setup and Management

Creating and setting up a Google Ads account
Keyword research and selection
Campaign types: Search, Display, Shopping, and Video ads
Writing effective ad copy and designing landing pages
Facebook Ads: Setup and Management

Creating and setting up a Facebook Ads account
Audience targeting and segmentation
Crafting engaging ad creatives (images, videos, and text)
Budgeting, bidding strategies, and campaign optimization
Measuring and Analyzing Ad Performance

Key performance indicators (KPIs) for Google Ads and Facebook Ads
Tools for tracking ad performance (Google Analytics, Facebook Insights)
Analyzing results and making data-driven decisions
Adjusting campaigns based on performance metrics